Benchmark Business Sales is Australia’s leading business brokerage firm. Benchmark business brokers offer vast local knowledge, industry expertise and a national network of buyers and sellers.
Benchmark provides a customised, efficient approach for each client, focused on streamlining the sale and purchase of businesses.
Specialising in businesses valued up to $20 million, our team of over 50 specialised brokers across five states is dedicated to delivering superior outcomes, supported by comprehensive valuation services and strict adherence to legal standards.
Specialist in Horticulture, Allied Health & Wellness
Esther Konrad is a highly authentic and client-focused Business Broker with Benchmark Business Sales & Valuations, recognised for her calm, grounded approach and genuine commitment to helping business owners navigate one of the most significant transitions of their lives.
With more than 15 years of firsthand experience owning and operating a successful massage, yoga and meditation studio in the Blue Mountains, Esther understands the dedication, resilience and personal investment required to build and sustain a business. Having successfully grown, marketed and managed a service-based operation over the long term, she brings practical commercial insight together with a deep appreciation for the emotional side of business ownership.
After her husband acquired the highly regarded landscaping business, Esther became heavily involved in the day-to-day operations of the company, particularly across human resources, workplace health and safety, team management and operational systems. This hands-on involvement provided her with valuable firsthand insight into the realities of running a service-based horticultural business.
Through her experiences, Esther developed a strong appreciation for both Allied Health & horticulture industries and the people within them. She understands the challenges business owners face balancing staff management, client expectations, scheduling pressures, service quality, compliance obligations and sustainable business growth.
Allied Health & Wellness Industry Expertise
Esther offers a unique advantage to owners within the Allied Health and wellness sectors through her direct industry experience and deep understanding of client-based service businesses.
Having personally operated within the health and wellness space for over a decade, she understands the operational structures, staffing challenges, compliance considerations, client retention strategies and reputation management that underpin successful practices and wellness businesses.
This firsthand knowledge enables Esther to effectively communicate the true value of Allied Health and wellness businesses to prospective buyers, while also understanding the sensitivities often involved when transitioning businesses built around long-standing client relationships and trusted care models.
Her experience within service-based health environments positions her strongly within this sector and knows how to strategically position businesses to maximise market appeal, continuity and long-term value.
Landscaping, Horticulture & Gardening Industry Connection
Esther also brings genuine operational understanding of the landscaping, horticulture and gardening industries through her direct involvement in a long-established garden maintenance business.
Her direct operational exposure allows her to communicate credibly with both sellers and buyers in the sector, while understanding the key factors that influence business value, buyer confidence and long-term business sustainability.
This experience naturally led Esther into specialising in the sale of landscaping, horticulture and gardening businesses, where she is passionate about supporting owners through major stages of their business journey, whether preparing for a successful exit strategy or assisting buyers seeking growth through acquisition.
Her grounded communication style, practical business understanding and relationship-driven approach, allows her to build trust quickly and guide transactions with professionalism, clarity and genuine care.
A Trusted Partner Through the Sale Process
Whether clients are preparing to sell, exploring succession options or seeking to acquire a business aligned with their goals and values, Esther offers a trusted partnership built on authenticity, confidentiality, strategic sales expertise and a genuine commitment to achieving meaningful outcomes.
Her combination of real business ownership experience, industry understanding and professional sales capability allows her to guide clients through the process with confidence, integrity and focus on achieving the best possible result.




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